17 Best Social Media Management Tools and Services For Businesses
''88% of marketers believe that social positively impacts their bottom line. This speaks to the importance of investing in the right apps for the long-term growth of your business.''
Social media management tools and services are the processes that help marketers to create social media accounts, manage multiple accounts across various platforms, schedule posts, analyze & engage
with content posted, and evaluate results by comprehensive reports of analytics.
As more social media like Facebook, Instagram, and Twitter continues to increase, social media management tools help marketers to reach a huge audience and accomplish their business goals.
Disclaimer: This article isn't an advertisement, it is not influenced by any service providers' websites, and we have not been paid to suggest any recommendation.
These Social Media Management Tools are either the most popular & trusted services, or the highest-rated through the best reviews platforms, or recommended by online forums, influencers marketing, digital marketing courses, and certifications.
Honestly and transparently, Social Media Management Tools on this article may contain affiliate links that let us receive a small commission that supports our work and will not affect the price you pay through the links on these service providers websites.
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In this overview, we will present the most popular social media management tools and services such as:
1. Sproutsocial: The Social Media Management and Optimization Solution
Launched in 2011, Sprout Social is an all-in-one social media management and optimization solution that helps brands and agencies of all sizes monitor, measure, and engage positive & transparent connections with people from a single platform.
It provides many features like social media publishing, analytics, and engagement tools across all social profiles like Facebook, Twitter, Instagram, and LinkedIn.
Sprout Social aims to interact & bring people and communities, organizations, and brands together through social solutions like social management, customer care, data & intelligence, and advocacy & Influencers.
The Sprout Social solution is best for the social media teams, including Social media managers and marketers, Social customer care agents, and Social analysts and strategists.
Sprout Social is recognized by G2, the independent software review, as a site leader in usability, customer support and satisfaction, ROI, and user adoption.
SOCIAL MEDIA INTEGRATIONS
Sprout Social provides publishing, monitoring, engagement, and analytics tools across social platforms and customer management tools, including Facebook, Twitter, Instagram, Linkedin, Pinterest, Youtube, Google Analytics, Google My Business, Google Chrome extension, TripAdvisor, Zendesk, Bitly, Bubspot, Feedly, and UserVoice.
FEATURES
The Sprout Social platform offers all social connection points for analytics, engagement, publishing, monitoring, and listening.
- Social media analytics to measure your performance:
- Reports
✓ Group Report
✓ Tag Report
✓ Sent Messages Report
✓ Competitor Reports
✓ Paid Performance Report
✓ Team and Task Performance Reports
- Premium Analytics
✓ Report Builder
✓ Additional Insights
✓ Interactive Charts & Graphs
✓ Selectable Metrics
✓ Advanced Filtering
✓ Custom Comparison - Social media engagement for your community:
✓ Smart Inbox
✓ Message Spike Alerts
✓ Review Management
✓ Bot Builder
✓ Task Assignment
✓ Message Tagging
✓ Social CRM
✓ Team Reports
✓ Help Desk Integration - Social media publishing suite to reach your audience:
✓ Content Suggestions
✓ ViralPost™ technology
✓ Content scheduling solution
✓ Optimal Send Times
✓ Asset Library
✓ Message Approval Workflows
✓ Message Tagging
✓ Shared Content Calendar
✓ URL Tracking - Social listening to understand your audience:
✓ Audience Analysis ✓ Customer Feedback
✓ Consumer Research ✓ Influencer Recognition
✓ Sentiment Research ✓ Campaign Analysis
✓ Competitor Comparison ✓ Trend Identification - Social collaboration tools:
✓ Manage the smart inbox as a team
✓ Turn any message into a task
✓ Follow the audit trail
✓ Streamline and manage team workflow with tasks.
✓ Collaborate on content with team publishing tools. - Social automation:
✓ Bot Builder to build and manage social chatbots.
✓ Automated scheduling.
✓ Message Prioritization.
✓ Advanced Twitter automation software.
PRICING PLANS
Sprout Social is free for a 30-day trial and offers three subscription plans:
Join 20,000 organizations of all sizes worldwide that trust Sprout Social like leading brands Hyatt, Ogilvy, Leo Burnett, Evernote, and Microsoft.
Try Sprout Social for free with a 30-day trial.
2. AgoraPulse: The Social Marketing Solution
AgoraPulse is a social marketing solution that enables agencies, large teams, and small businesses to create and schedule new posts, check inbox, and read reports in one place easily.
AgoraPulse currently supports Facebook, Twitter, Instagram, Linkedin, and Youtube.
(NOTE: Learn more about all those tools in our Ultimate Guide: Digital Marketing Toolbox PDF)
FEATURES
✓ Capture every opportunity to engage across all your profiles.
✓ Schedule and publish across your social channels from one dashboard.
✓ Discover what your customers think about your brand and business.
✓ Agencies and large teams can collaborate and work across multiple synchronized social channels.
✓ Measure your success with unlimited downloadable reports.
✓ Understand Your Audience and turn them into a community that you can engage and convert.
PRICING PLANS
AgoraPulse offers four paid plans depending on the number of social profiles and users. All plans are billed annually:
3. Post Planner: The Social Media Management Software
Post Planner is a social media management software that enables users to share content and schedule posts easily on Facebook and Twitter only.
FEATURES
Post Planner doesn't offer free trials for their plans and is the low social media management app. It provides six paid plans depending on the number of accounts, posts, and team members.
• Small Business:
- Starter plan: $3/mo billed annually, 3 accounts + 30 posts per day.
- Love plan: $9/mo billed annually, 10 accounts + 100 posts per day.
- Guru plan: $19/mo billed annually, 25 accounts + 250 posts per day.
• Enterprise:
- Master plan: $49/mo billed annually, 50 accounts, 500 posts per day, unlimited posts planned, and 7 team members.
- Agency plan: $99/mo billed annually, 100 accounts, 1000 posts per day, unlimited posts planned, and 11 team members.
- Venture plan: $19/mo billed annually, 200 accounts, unlimited posts per day, unlimited posts planned, and 25 team members.
PRICING PLANS
Post Planner doesn't offer free trials for their plans and is the low social media management app. It provides six paid plans depending on the number of accounts, posts, and team members.
• Small Business:
- Starter plan: $3/mo billed annually, 3 accounts + 30 posts per day.
- Love plan: $9/mo billed annually, 10 accounts + 100 posts per day.
- Guru plan: $19/mo billed annually, 25 accounts + 250 posts per day.
With PostPlanner, customers spend less money, waste less time, and get the most engagement."
Join more than 276,000 professionals that use Post Planner to increase their engagement on Facebook and Twitter. Get started now.
4. SocialPilot: The Social Media Management Software
SocialPilot is a simple social media management tool for teams and agencies to improve their social media presence and reach. It allows them completely automate and schedule their social media posts, improve engagement and analyze results through the desktop and mobile app with ease on Facebook, Twitter, Linkedin, google my business, Instagram, and Pinterest.
(NOTE: Learn more about all those tools in our Digital Marketing Resources)
FEATURES
✓ Connect 50+ Accounts & Schedule Posts easily.
✓ Analyze, Monitor & Report Your Social Performance.
✓ Be On Top Of All Conversations With Social Inbox.
✓ Manage Your Social Media Team and their Work.
✓ Content Curation, Discovery & Custom Feeds.
✓ Upload Up to 500 Posts with Bulk Scheduling.
✓ Email and live chat software.
PRICING PLANS
• All plans include a free 14-day trial; It offers four paid plans depending on the number of social media accounts, team members, and more features.
• Agency plan: $83.33/mo, billed yearly.
• Small Team plan: $41.66/mo, billed yearly.
• Professional plan: $25.00/mo, billed yearly.
• Enterprise plan: Contact Socialpilot support.
Socialpilot is an excellent inexpensive social media tool that helps you easily to connect a lot of profiles from different social media accounts, easily find relevant and popular content to share, and increase your website's traffic. It can be a cheaper alternative to Buffer and HootSuite.
Join 85,000+ professionals that trust SocialPilot to manage social media.
5. Sendible: The Easy Social Media Management Solution
Sendible is a good solution for digital agencies to start a winning social media strategy that helps them manage and oversee all their social media profiles and accounts effectively in one place for multiple clients, making the team collaboration more effective.
The platform is easy to use, allowing you to schedule and publish posts, engage with your audience, respond, measure your ROI, analyze, track and suggest a list of relevant content ideas from an all-in-one dashboard. Sendible has mobile apps for both Android and Apple.
INTEGRATIONS AND SUPPORTED SOCIAL MEDIA
Sendible supports all the usual social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Youtube, Pinterest, Blogger, Google +, Google My Business and more. Even help you publish directly to WordPress, Medium, Blogger, and Tumblr.
Sendible also accepts other useful integrations like Canva, Google Analytics, Dropbox, Google Drive, and Slack.
FEATURES
✓ Unified social media dashboard.
✓ Simplified social media publishing processes.
✓ Social media collaboration for teams.
✓ Social media analytics.
✓ Social listening.
✓ Social media mobile.
✓ Email and live chat software.
PRICING PLANS
All plans include a free 30-day trial, but the medium plan is the most popular.
- Micro plan: $29 /mo or $24 per month, billed yearly.
- Small plan: $99 /mo or $84 per month, billed yearly.
- Medium plan: $199 /mo or $169 per month, billed yearly.
- Large plan: $299 /mo or $254 per month, billed yearly.
When you have multiple clients and multiple social networks, Sendible will save you time. Join over 20,000 companies around the world that use Sendible.
6. NinjaOutreach: The Influencer Marketing Tool
NinjaOutreach is an all-in-one influencer marketing tool and blogger outreach software that helps marketers, agencies, and small enterprises to find the influencers, manage the lead generation process, create a list to send mass emails, grow their presence online, and more.
NinjaOutreach platform lets you manage campaigns & projects with built-in CRM, add team members, organize your leads with filters and notes, and track emails.
(NOTE: Learn more about all those tools in our Digital Marketing Toolbox blog)
FEATURES
NinjaOutreach influencer database and email outreach marketing tool provide all the features that help you find and reach business leads through a massive database:
✓ Automate business leads generation with higher social reach, influence, and engagement on Facebook, Twitter, Instagram, Pinterest, and YouTube.
✓ Find email addresses with a built-in email finder.
✓ Export emails to over 100+ CRM's & email marketing platforms.
✓ User-friendly Influencer CRM.
✓ Access to over 78 million social media & blogger influencers.
✓ 64,000,000 Instagram influencers.
✓ 7,000,000 Twitter influencers.
✓ 19,500,000 business emails.
✓ 6,000,000 Bloggers.
✓ Unlimited searches by Keyword: Instagram, YouTube, and Twitter influencers social engine.
✓ Emailing: Write your outreach templates and email or schedule a campaign.
✓ All-in-one link building software.
✓ Analytics and reporting.
✓ Live chat support.
PRICING PLANS
NinjaOutreach offers three pricing options that include all available features & are based on the number of contacts, seats, connected emails, and limited emails per month:
- Flex plan: $119/mo for 1000 contacts, 1 seat, 1 connected email, and 10,000 emails/ month.
- Pro plan: $199/mo for 4000 contacts, 3 seats, 4 connected emails, and 15,000 emails/month.
- Enterprise plan: Customizable option for additional features, control, and support.
7. Crowdfire: Good Social Media Management Platform
Crowdfire is an excellent social media management platform that helps entrepreneurs to manage their following and followers. It is an app that is also available for desktop that can help you schedule and publish content to Twitter, Instagram, Facebook Pages, LinkedIn, and Pinterest from one place.
FEATURES
✓ Curating articles and images for your social accounts.
✓ Schedule and publish to all your social media accounts easily.
✓ Track your social media growth, post-performance, and followers details.
✓ Track every mention, comment, and reply in your team inbox.
You can also reply to all the mentions with images, videos, and gifs using the mobile app.
PRICING PLANS
It's competitive and right for everyone, from individuals to agencies, depending on the number of accounts linked per social network, the number of scheduled posts per account, and more other features.
- Free plan: In case you wanted to try it out.
- Plus plan: $7.48 /mo for solopreneurs and small businesses.
- Premium plan: $37.48 /mo For medium businesses.
- VIP plan: $74.98 /mo For agencies and larger businesses.
Crowdfire is a strong app to create a social media impact for your business and brand growth without much work. It completely automates a task that takes time.
Join 19M+ Users from all over the world!
8. Commun.it: The Scheduler & Publisher Service
Commun.it is an online community management tool on social media designed for small business owners to build personal relationships, automate Twitter engagements, manage & increase followers, organizes & schedules sharing quality content, and expand the monthly reach.
(Discover: The Best Digital Marketing Resources & Tools)
FEATURES
✓ Easy-to-Use Dashboard.
✓ Inbox: All conversation in one box.
✓ Relationship Management: Build real relationships by knowing your followers.
✓ Content: Share top curated content and tweets.
✓ New Leads: Engage your leads.
✓ Schedule the best time for posts.
✓ Reports: Analysis of competitors and their followers, stats, and influencers.
✓ Downloadable analytics reports.
PRICING PLANS
Commun.it offers three paid plans depending on the numbers of social profiles & users and grows with active followers.
9. Connectio: Automate & Optimize your Facebook Advertising
Connectio is a suite of social media tools designed for all businesses to automate & optimize their Facebook advertising.
INTEGRATIONS
Connect and Sync your Lead Ads and Custom Audiences with over 50 autoresponders and CRM's like ActiveCampaign, ActiveDemand, Agile CRM, autopilot, autoresponder, Campaign Monitor, Click funnels,
Constant Contact, ConvertKit, Customer.io, Drip, Elastic Email, Email Octopus, EmailONE, GetResponse, GetResponse 360, GoToWebinar, Hubspot, iContact, Infusionsoft, Intercom, Interspire, Klaviyo, MailChimp, MailerLite, Ontraport, sales autopilot, Sendgrid, Sendinblue, Sendlane, Sendy, UpViral, Webhooks, WebinarJam, and WebinarJeo.
PRODUCTS
- ConnectAudince: Easily synchronize your autoresponder into Facebook custom audiences.
- ConnectLeads: Connect your Facebook lead ads to your CRM/ autoresponder.
- ConnectRetarget: Run retargeting campaigns based on how people behave on your website.
- ConnectExplore: Find interests and take the guesswork out of interest targeting.
- ConnectAutomate: Turn your best performing Facebook posts Into ads – on autopilot.
Twesocial is a good alternative for Twitter growth service to get and target active followers.
10. Napoleoncat: The Suite of Social Media Marketing & Analytics Solution
Founded in 2013, NapoleonCat is a cloud-based full suite of social media marketing & analytics solutions. It helps businesses of all sizes to monitor, analyze, automate, schedule, publish, report, and optimize your actions across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
See Related: 9 Great Marketing Automation Programs: An Overview
This automated customer service solution provides all features that help all businesses to improve social media marketing results:
Small Business:
- Boosting your social media brand marketing.
- Social media management from one place.
- Social media analytics about the content, audience, and competition.
- Automate your social media marketing.
- Track competitors and benchmarks.
E-commerce:
- Social customer support.
- Boost sales with automated social media management.
- Tackle unwanted content.
- Service customers in various time zones.
- Measure customer service performance.
- Bulk publish content on multiple platforms.
Agencies:
- Service multiple brands using one social media tool.
- Collaborate internally and externally.
- Automate client reporting.
- Track social media team’s performance.
- Use competitive analysis.
Enterprise:
- Organize social media teams.
- Get dedicated product support.
- Measure, report, and optimize.
- Master social customer care.
- Dedicated solutions.
Data dashboards for influencers:
- Real-time social media channels statistics.
- Intuitive Dashboard creator.
- Present data to brands and business partners.
FEATURES
NapoleonCat functionalities include managing multiple social media channels, analyzing marketing results, collaborating within teams, automating reporting processes, and more.
- Social Media Analytics Tool
✓ Track and improve.
✓ Analyze content and audience.
✓ Compare and benchmark.
✓ Get inside the insights.
✓ Reporting straight to you.
- Social Media Customer Service Tool
✓ Go the distance with a rapid response rate.
✓ Engage with your customers.
✓ Handle the haters.
✓ Collaborate and assign.
✓ Monitor team progress.
- Social Media Automation
✓ Use auto-comment.
✓ Support your social ads.
✓ Post automatically.
✓ Set up scheduled reports.
- Social Media Reporting Tool
✓ Customize and automate.
✓ Compare and benchmark.
✓ Build white-label reports.
✓ Track social customer service performance.
- Social Media Scheduler
✓ Plan and schedule.
✓ Better in bulk.
✓ Track and improve.
- Instagram Scheduler
✓ Auto-publish directly to Instagram.
✓ Craft content and save drafts.
✓ Schedule photo and video posts.
✓ Manage Instagram publishing as a team.
✓ Boost your organic reach.
PRICING PLANS
NapoleonCat offers a standard, Pro, and Enterprise subscription.
The pricing plans depend on the number of social media profiles and the social media team size.
They do not have a free version. NapoleonCat offers a free trial.
Join organizations of all sizes worldwide that trust NapoleonCat, like WWF, OLX, Allianz, AVON, and Tylko.
Try NapoleonCat for 14-Day Free Trial.
11. Viraltag: Multiple Social Media Marketing Tool
Viraltag is an excellent social media marketing tool that helps you manages multiple social networks; schedule posts, recycled content, collaborate with your team, and analyze the performance from a single common dashboard.
Viraltag also allows you to customize texts, image dimensions, and schedule posts on Facebook, Instagram, Pinterest, Twitter, and more.
12. PromoRepublic: Localized Social Media Management Platform
Founded in 2014, PromoRepublic is a social media marketing solution that helps agencies, small businesses, freelancers, and franchisors to create, schedule, and post customizable content to connected social media channels from one convenient dashboard.
PromoRepublic manages all social media in one place using plenty of tools like the social media calendar, content organizer, Work Coordinator, reporting provider, and content services.
13. Insense: Content Creation and Amplification Platform
Insense is a creative & influencer marketing platform for branded custom content creation and amplification with professional and experienced creators.
Connects a curated community of businesses with over 8000+ influential content creators matched for every brand project and campaign statute to produce excellent social content and run influencer campaigns at a scale.
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