By GUOURIJA TAIB
Digital Marketing Toolbox Blog is an ultimate guide that exposes in detail over 600+ Advanced Online Marketing Tools and examines in-depth more than 50 online marketing categories.
These useful tools are either the most popular & trusted tools, programs, systems, apps, software, automation, and platforms, or the highest-rated through the best reviews platforms, or recommended by online forums, influencers marketing, digital marketing courses, and certifications. I'm currently using some tested tools to manage my business online.
"An investment in knowledge always pays the best interest."
- Benjamin Franklin
Whether you want that e-commerce owner, a podcaster, a freelancer, a website and apps developer, or get a job, you'll need to focus on training, education, learning new skills, and getting you ahead, using the best sites for taking online classes.
"Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI.”
— NeilPatel, NeilPatel.com
Before launching a new business website or just a personal blog, you should apply the best online marketing strategies and systems.
Learning the basics of SEO is a crucial element of every online success to find winning keywords & start ranking in the search engines, get more real human visitors, and increase sales.
"Websites promote you 24/7: No employee will do that.”
— Paul Cookson
A content management system (CMS is an open-source software solution designed for non-technical people to create, edit, manage, and publish digital content, data, or information on a website or application such as the three systems dominating the market: WordPress, Joomla, and Drupal.
"Templates and themes must be related to your business, beautiful, customizable, functional, safe, responsive, SEO friendly, compatible with all popular browsers, and updatable..”
— Digital Marketing Toolbox PDF
When you start a new blog, an online store or a website, one of the most challenging choices to make is which theme, template, and plugins to use among tens of thousands available in the market.
Theme = The complete design of your whole website, from color selection to headers, footers, sidebar, and more. It's a collection of templates.
“Web Hosting Server is the lifeline of every website. It should be up and running 24/7.”
― Dr. Chris Dayagdag
A Web hosting service is an essential business tool that lets individuals, businesses, and organizations make their sites accessible online via the web, providing space on a server and internet connectivity in a data center.
"Email marketing is the oldest & effective way to get your message straight into your visitors' inbox, contact them after leaving your website, increase repeat visits, and build a loyal following & an engaging relationship.”
— Digital Marketing Toolbox pdf
Email Marketing is still a dominant marketing method and an important strategic part of online businesses to manage subscribers, content & campaigns, communicate with an email list, generate leads, and increase sales.
“In October 2014, Alibaba Group Holding Ltd. went public on the New York Stock Exchange (NYSE) and raised $25 billion, marking it as the largest IPO in history. Alibaba is also one of the largest e-commerce platforms in the world.”
― Jason Navallo
According to Statista, global e-commerce sales are projected to reach $4.5 trillion by 2021. Buying and selling services and digital or physical products using an online store is easy and affordable with e-commerce software.
"Opportunities like social media, crowdfunding, Amazon, funnel hacking, drop shipping, and other new technologies made it possible for anyone to start a business.”
― Ryan Daniel Moran
The Dropshipping business model is a retail fulfillment management method where the retailer purchases items from a manufacturer or wholesaler and has it shipped directly to another retailer, wholesaler, or a customer that has placed an order from an online store.
"For most people, ecommerce shipping isn't exactly the most exciting aspect of running an online business — especially when compared to sales, branding, and product development. But never underestimate the importance of ecommerce delivery — a solid strategy is essential to success.”
— Thomas J Law - www.oberlo.com
E-Commerce shipping solutions help e-commerce companies to manage and get items' orders labeled and shipped to your customers.
Establishing an effective e-commerce shipping strategy and solution is a practical step that will positively impact and a point of differentiation for your brand to grow your online business.
"Online payment will continue to play an ever-growing and significant role in the development of e-commerce as well as the stimulation of consumer demand.”
— Lucy Peng
There are hundreds of globally online payment services for accepting and receiving payments on the web that handle transactions for online customers, marketers, freelancers, and business owners.
Offering personal and business accounts and with 300+ million active users in 202 countries, PayPal is the oldest, popular, and most trusted payment platform online for a variety of reasons.
“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel,” I replied calmly.”
“Wealth → marketing → sales funnels”
— Russell Brunson
The sales funnel system is a marketing model that sets up the process of converting as many visitors into paying customers as possible in each stage of the customer decision funnel. This system uses landing pages, lightboxes, emails, payment processors, membership solutions, thank you pages, and many more forms of funnel steps.
''Good landing pages are the lifeblood of any digital marketing campaign.''
— Neil Patel.
Generating targeted leads is an important & crucial digital marketing goal. Unfortunately, generic homepages can't attract and convert customers in an impressive manner.
However, landing page apps simplify the process and get better marketing performance creating custom stunning landing pages with forms, images, and funnels.
''Creating a well-designed website and publishing high-quality content is the first step to be online. However, to fulfill your financial goals, you need to put a reliable monetization & advertising strategy to get traffic and earn money.''
— Digital Marketing Toolbox E-Book.
When you create a website, the promotion & choosing the best traffic source is essential to succeed and boost excellent and targeted traffic to your website or blog.
Advertisers are retailers, merchants, and marketers who provide the content and own the CPI, CPC, CPM, CPA, or CPS offers, while publishers are the app, website, or any other online portal owners who provide the traffic to promote products and services by publishing the advertisement in exchange for a commission.
''Marketing automation software enables you to streamline and measure your marketing workflows for new and existing leads, ultimately saving time and money, and fast-tracking revenue growth.''
— www. marketo.com/marketing-automation/
Marketing automation platforms refer to tools and technologies that automate and scale repetitive marketing tasks, streamline marketing workflows, and assist communication with customers via email marketing, social media, marketing automation, sales automation, CRM, and other multichannel marketing methods.
“You can't manage what you don't measure.”
― Brent Dykes.
A web analytics tool is a process of measuring, collecting, analyzing, and reporting web traffic, advertising campaigns, and competitors' data. It provides the number of website visitors & page views, competitors' behavior, market research, and much more information that improves a website's effectiveness & performance
''Analyzing your web traffic is extremely important when it comes to optimizing your site for conversions and user experience. Heatmaps are a great way of analyzing which parts of your website are popular with users and which parts need improvement.''
Heatmap is a graphical analytic overview of visitors' real behavior that helps businesses understand how users interact with their websites and check which part of the website interests them.
''88% of marketers believe that social positively impacts their bottom line. This speaks to the importance of investing in the right apps for the long-term growth of your business.''
Social media management tools and services are the processes that help marketers to create social media accounts, manage multiple accounts across various platforms, schedule posts, analyze & engage with content posted, and evaluate results by comprehensive reports of analytics.
''It is predicted that in the year 2023, mobile app market will generate more than $935 billion in revenues from paid downloads and in-app advertising. Therefore, entrepreneurs are attracted to build a mobile app to grow their business.''
— Jigar Mistry - spaceotechnologies. com/mobile-app-development-tools
Having a mobile app is the right marketing strategy for every business that hopes to reach the modern growing audience, connect with its customers, provide them value, promote their brand, grow, and achieve success.
Mobile app usage statistics indicate that mobile apps are growing fastly:
“Commercial Art tries to make you buy things. Graphic Design gives you ideas.”
― Chip Kidd, The Cheese Monkeys
Graphic design is the art of cohesive visual communication, and the creation of logos, branding, web design, signs, and more, through text, photos, and illustrations.
You may be confused to choose between the option to edit images online or to install editing software on your computer to do it offline.
“Art is nothing more than creating an emotion in your own form.”
― Shannon L. Alder
It is no longer difficult to hire talented graduate designers for your projects through plenty of growing online freelance graphic design sites.
To outsource a graphic design, you have to consider various criteria related to your project, budget, timeline, professional designer, reliable resource, and more.
''Google's workforce has more freelancers than permanent employees. Fiverr has more than 7 million users, Upwork has 17M+ users, and Freelancer.com has 31M+ users.''
— www. webdew.com
Freelance Services Marketplace offers access to thousands of top-rated and skilled freelancers worldwide who are experts in hundreds of different categories to connect, collaborate, and get projects realized professionally online.
“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.”
― Jay Danzie
Your logo is the face of your business that inspires trust. It's your brand's visual identity and the first physical marketing tool to promote and acquire recognition of a product or service to engrave a memorable symbol in the minds of your visitors and customers.
“Remember, coupons are the only money you can print at home without the Feds getting involved.”
― Soneecards . com
We've compiled the available online coupons, discounts, promotions & deals among the best Digital Marketing tools and software for your business all in one place.
Get additional savings for your business using coupons, discounts, promotions & deals to optimize your marketing campaigns for your potential customers.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
– Dale Carnegie.
As your company grows and your data increases, a CRM or customer relationship management system will help you collect & centralize data and manage & organize relationships with customers & potential customers.
“Those who plan do better than those who do not plan, even though they rarely stick to their plan.”
― Winston Churchill
Project management software is a cloud-based technology that has become a powerful popular system that helps project managers and teams to collaborate, manage time & budget, automate task assignment & resource allocation and track all phases of their projects.
“First Impressions are often the truest, as we find (not infrequently) to our cost, when we have been wheedled out of them by plausible professions or studied actions.”
― William Hazlitt
Sure, Conversational marketing software, also known as messenger marketing software, is the first impression of customer interactions, and "the first impression is the last impression." that's why some customers never approach a business again after one bad experience.