The Ultimate Guide to Over 600+ Online Marketing Tools
Whether you want that e-commerce owner, a podcaster, a freelancer, a website and apps developer, or get a job, you'll need to focus on training, education, learning new skills, and getting you ahead, using the best sites for taking online classes.
"Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI.”
— NeilPatel, NeilPatel.com
Before launching a new business website or just a personal blog, you should apply the best online marketing strategies and systems.
Learning the basics of SEO is a crucial element of every online success to find winning keywords & start ranking in the search engines, get more real human visitors, and increase sales.
"Websites promote you 24/7: No employee will do that.”
— Paul Cookson
A content management system (CMS is an open-source software solution designed for non-technical people to create, edit, manage, and publish digital content, data, or information on a website or application such as the three systems dominating the market: WordPress, Joomla, and Drupal.
"Templates and themes must be related to your business, beautiful, customizable, functional, safe, responsive, SEO friendly, compatible with all popular browsers, and updatable..”
— Digital Marketing Toolbox PDF
When you start a new blog, an online store or a website, one of the most challenging choices to make is which theme, template, and plugins to use among tens of thousands available in the market.
Theme = The complete design of your whole website, from color selection to headers, footers, sidebar, and more. It's a collection of templates.
“Web Hosting Server is the lifeline of every website. It should be up and running 24/7.”
― Dr. Chris Dayagdag
A Web hosting service is an essential business tool that lets individuals, businesses, and organizations make their sites accessible online via the web, providing space on a server and internet connectivity in a data center.
"Email marketing is the oldest & effective way to get your message straight into your visitors' inbox, contact them after leaving your website, increase repeat visits, and build a loyal following & an engaging relationship.”
— Digital Marketing Toolbox pdf
Email Marketing is still a dominant marketing method and an important strategic part of online businesses to manage subscribers, content & campaigns, communicate with an email list, generate leads, and increase sales.
“In October 2014, Alibaba Group Holding Ltd. went public on the New York Stock Exchange (NYSE) and raised $25 billion, marking it as the largest IPO in history. Alibaba is also one of the largest e-commerce platforms in the world.”
― Jason Navallo
According to Statista, global e-commerce sales are projected to reach $4.5 trillion by 2021. Buying and selling services and digital or physical products using an online store is easy and affordable with e-commerce software.
"Opportunities like social media, crowdfunding, Amazon, funnel hacking, drop shipping, and other new technologies made it possible for anyone to start a business.”
― Ryan Daniel Moran
The Dropshipping business model is a retail fulfillment management method where the retailer purchases items from a manufacturer or wholesaler and has it shipped directly to another retailer, wholesaler, or a customer that has placed an order from an online store.
"For most people, ecommerce shipping isn't exactly the most exciting aspect of running an online business — especially when compared to sales, branding, and product development. But never underestimate the importance of ecommerce delivery — a solid strategy is essential to success.”
— Thomas J Law - www.oberlo.com
E-Commerce shipping solutions help e-commerce companies to manage and get items' orders labeled and shipped to your customers.
Establishing an effective e-commerce shipping strategy and solution is a practical step that will positively impact and a point of differentiation for your brand to grow your online business.
"Online payment will continue to play an ever-growing and significant role in the development of e-commerce as well as the stimulation of consumer demand.”
— Lucy Peng
There are hundreds of globally online payment services for accepting and receiving payments on the web that handle transactions for online customers, marketers, freelancers, and business owners.
Offering personal and business accounts and with 300+ million active users in 202 countries, PayPal is the oldest, popular, and most trusted payment platform online for a variety of reasons.
“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel,” I replied calmly.”
“Wealth → marketing → sales funnels”
— Russell Brunson
The sales funnel system is a marketing model that sets up the process of converting as many visitors into paying customers as possible in each stage of the customer decision funnel. This system uses landing pages, lightboxes, emails, payment processors, membership solutions, thank you pages, and many more forms of funnel steps.
''Good landing pages are the lifeblood of any digital marketing campaign.''
— Neil Patel.
Generating targeted leads is an important & crucial digital marketing goal. Unfortunately, generic homepages can't attract and convert customers in an impressive manner.
However, landing page apps simplify the process and get better marketing performance creating custom stunning landing pages with forms, images, and funnels.
''Creating a well-designed website and publishing high-quality content is the first step to be online. However, to fulfill your financial goals, you need to put a reliable monetization & advertising strategy to get traffic and earn money.''
— Digital Marketing Toolbox E-Book.
When you create a website, the promotion & choosing the best traffic source is essential to succeed and boost excellent and targeted traffic to your website or blog.
Advertisers are retailers, merchants, and marketers who provide the content and own the CPI, CPC, CPM, CPA, or CPS offers, while publishers are the app, website, or any other online portal owners who provide the traffic to promote products and services by publishing the advertisement in exchange for a commission.
''Marketing automation software enables you to streamline and measure your marketing workflows for new and existing leads, ultimately saving time and money, and fast-tracking revenue growth.''
— www. marketo.com/marketing-automation/
Marketing automation platforms refer to tools and technologies that automate and scale repetitive marketing tasks, streamline marketing workflows, and assist communication with customers via email marketing, social media, marketing automation, sales automation, CRM, and other multichannel marketing methods.
“You can't manage what you don't measure.”
― Brent Dykes.
A web analytics tool is a process of measuring, collecting, analyzing, and reporting web traffic, advertising campaigns, and competitors' data. It provides the number of website visitors & page views, competitors' behavior, market research, and much more information that improves a website's effectiveness & performance