5 Smartest ​Web Analytics Tools To Boost Your Website

​“You can't manage what you don't measure.”
― Brent Dykes.

A web analytics tool is a process of measuring, collecting, analyzing, and reporting web traffic, advertising campaigns, and competitors' data. It provides the number of website visitors & page views, competitors' behavior, market research, and much more information that improves a website's effectiveness & performance.

Understanding reports about your web visitors let you get the right insight & knowledge that helps you optimize your business and realize goals like increasing sales, social sharing, and customer engagement.

There is no reason not to use an analytic tool when analyzing your campaigns or website behavior to:

  • Identify your visitors’ location.
  • Measure engagement metrics.
  • Determine the ratio of returning visitors.
  • Track traffic sources.
  • Track conversions.
  • And much more.

Disclaimer: This article isn't an advertisement, it is not influenced by any service providers' websites, and we have not been paid to suggest any recommendation.

These ​Web Analytics Tools are either the most popular & trusted services, or the highest-rated through the best reviews platforms, or recommended by online forums, influencers marketing, digital marketing courses, and certifications.

Honestly and transparently, ​Web Analytics Tools on this article may contain affiliate links that let us receive a small commission that supports our work and will not affect the price you pay through the links on these service providers websites.

If you have any questions, get in touch with us using our contact us page.

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​Google Analytics is one of the most famous & free tools to get real-time information about Web traffic & page views, generate a report, track and analyze your data about visitors, traffic sources, content, and much more.

There are more amazing web analytics tools that rival Google Analytics like Youtube analytics, Facebook Audience Insights, Adobe AnalyticsSemrush, Supermetrics Wickedreports Site-Analyzer, and Segmetrics.

Web Analytics Tools/ Semrush logo

​1. ​​​​​SEMrush: Marketing Analytics & Research Tools

Launched in 2008, SEMrush is an all-in-one marketing analytics & research suite of tools that offer online-stores, Enterprises, competitive research, and Agencies tools for keyword research, SEO toolkit, PPC toolkit, content, social media strategies, market research, and more.

SEMrush is one of the most powerful marketing platforms that help marketers optimize search engines' websites and achieve better search results.

(NOTE: Learn more about all those tools in our Ultimate Guide: Digital Marketing Toolbox PDF)

Web Analytics Tools/ Semrush  features

SEMrush data and insights provide the best solutions for internet marketing professionals, including 40 advanced tools and features:
   ✓ Analytics reports:
       - Organic research.
       - Advertising research.
       - Display advertising tool.
       - Backlinks.
       - Keyword research.
       - Product listing ads.
       - Traffic analytics.
       - Market explorer.
   ✓ Tools:
       - Keyword difficulty.
       - Domain vs. domain.
       - Charts.
       - My reports.
       - Keyword magic tool.
       - CPC map.
       - SEO writing assistant.
       - Topic research.
   ✓ Projects:
       - Position tracking.
       - Site audit.

       - Social media tracker.
       - Social media poster.
       - Brand monitoring.
       - On-page SEO checker.
       - Backlink audit tool.
       - Organic traffic insights.
       - Content analyzer.
       - PPC keyword tool.
       - Ad Builder.
   ✓ Solutions:
       - Market Analysis
       - Monetize your audience
       - Keyword research toolkit.
       - Content marketing.
       - Social media marketing.

All SEMrush pricing plans include 28 advanced tools and features to boost your marketing. It is available at three annually or monthly pricing options:
   - Pro plan: $83.28 per month.
   - Guru plan: $166.62 per month.
   - Business plan: $333.28 per month.

Web Analytics Tools/  Semrush pricing plans

SEMrush is trusted by over 5,000,000 users & marketing specialists worldwide, such as Philips, Forbes, PayPal, Hyatt, eBay, Quora, Booking, etc.
Try Pro or Guru plan for free.

Web Analytics Tools/ Supermetrics logo

​​2. ​​​​​​​Supermetrics: The Reporting Automation Tool

Founded in 2013, Supermetrics is a set of data connectors and metrics automation tools for PPC, SEO, social, and web analytics. It collects marketing data from the popular platforms and brings it to your favorite analytics and reporting platform, including Google Sheets, data studio, Excel, big query, and more.

Supermetrics offers secure marketing data transfers solution for Enterprises, Agencies, SMBs, and e-commerce from many leading data sources like Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.

​(NOTE: Learn more about all those tools in our Digital Marketing Resources)

Web Analytics Tools/ Supermetrics reatures

Supermetrics offer 7 product types that you can choose from depending on your business needs:
​   - Supermetrics for Google Sheets.

​   - Supermetrics for Data studio.
​   - Supermetrics for Excel
​   - Supermetrics for Big query.
​   - Supermetrics API.
​   - Supermetrics Uploader.
​   - Professional services.

Supermetrics pricing options are based on the product's type and start at $39.00 per month, per user, as follow:

Web Analytics Tools/  Supermetrics pricing plans

Join over half a million marketers and 13,000 that trust Supermetrics. Start your free full-feature trial for 14 days.

Web Analytics Tools/ WickedReports: ​​​The ​Marketing Analytics Platform

​​​3. WickedReports: The ​Marketing Analytics Platform

Wicked Reports is a marketing analytics platform for online marketers that provides reports of each stage of the customer's journey and aims to increase conversions and marketing ROI.

Wicked Reports Integrates with all popular CRM, marketing, e-commerce, email providers, order management platforms, Google, Facebook, and more.

Web Analytics Tools/ Site-Analyzer: ​​​The ​​Website Analysis Platform

​​​​4. ​Site-Analyzer: The ​Website Analysis Platform

Founded in 2015, Site-Analyzer is a website analysis platform and SEO optimizing tool that help + 400,000 users to get complete website reports and improve their online visibility in search engines using features like SEO javascript crawl, rank tracking tool, backlinks checker, page analysis, keyword research, SEO benchmark, SEO popularity comparison, and white label export.

Web Analytics Tools/  SegMetrics: ​​​The ​​​Data Analytics Tool

​​​​​5. ​SegMetrics: The ​Data Analytics Tool

SegMetrics is a data analytics tool that empowers hundreds of marketers to track leads, understand the performance of each step of their marketing funnel & the whole customer journey to get reporting, analyze, and optimize.

SegMetrics integrates with popular marketing tools like Infusionsoft, Ontraport, ActiveCampaign, Stripe, Drip, HubSpot, ConvertKit, MailChimp, AWeber, Bing, Facebook, AdWords, Gumroad, SamCart, Easy Digital Downloads, WooCommerce, Klaviyo, Paypal, Google Data Studio, and Zapier.

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