The Ultimate Guide to Over 600+ Online Marketing Tools


Email Marketing Service Providers


"​Email marketing is the oldest & effective way to get your message straight into your visitors' inbox, contact them after leaving your website, increase repeat visits, and build a loyal following & an engaging relationship..”

 — ​Digital Marketing Toolbox pdf

Email Marketing is still a dominant marketing method and an important strategic part of online businesses to manage subscribers, content & campaigns, communicate with an email list, generate leads, and increase sales.


Email marketing providers have a wide range of features, depending on the service provider you choose, such as automation, subscription, notifications, monitoring, campaigns, sales, analytics, and integrations.


Several digital marketing tools offer the email marketing option as a part of their multiple features like:

Marketing Automation Solutions: Activecampaign, Keap, Ontraport, Wishpond, Ninjaoutreach, E-goi, Sharpspring, and Prospect.io.
​- CRM:
HubSpot Email Marketing Software.
- Membership & Subscription Management Tools: Pabbly Email Marketing.

Disclaimer: This article isn't an advertisement, it is not influenced by any service providers' websites, and we have not been paid to suggest any recommendation.

These platforms are either the most popular & trusted services, or the highest-rated through the best reviews platforms, or recommended by online forums, influencers marketing, digital marketing courses, and certifications.

Honestly and transparently, platforms on this article may contain affiliate links that let us receive a small commission that supports our work and will not affect the price you pay through the links on these service providers websites.


If you have any questions, get in touch with us using our contact us page.


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On the other hand, there are plenty of popular email marketing services on the market, but I recommend you some common useful tools currently available for both small and large businesses to consider depending on your industry needs & requirements, price, technical support, deliverability, integrations, and any additional features you need:

  • AWeber: The Free & Flexible Website Builder With The Best Templates and Overall Features.
  • GetResponse: All-In-One Email Marketing Platform.
  • ConvertKit: The Emerging Email Marketing Service Provider for bloggers.
  • Mailerlite: The Affordable Email Marketing Software.
  • Moosend: The Email Marketing Solution & Marketing Automation.
  • Mailjet: The Affordable Newsletter Solution.
  • Automizy: The Email Marketing Automation Software.
  • BenchmarkEmail: The Simple Email Marketing Solution.
  • Privy: Popups, Email & Text Messaging Tool.
  • MailPoet: WordPress Newsletter Plugin.
  • Email Marketing from GoDaddy: The Largest & Oldest Services Platform.
  • Interspire: The Email Marketing, Autoresponder, Survey, and CRM Software.
  • RightMessage: Email Marketing Personalization and Segmentation.
  • Mailify: Email, SMS Marketing & Automation Software.
  • MailEngine: The Self-Hosted Autoresponder Software.

​1. AWeberThe ​​Oldest Email Marketing Tool for Small Businesses

AWeber is the oldest popular email marketing and autoresponder tool that has been in the email marketing business since 1998, specifically designed for small businesses to connect with their customers.


AWeber integrates hundreds of tools related to a wide range of categories like social media, landing pages, shopping carts, content management, CRM, E-Commerce, lead generation, membership, productivity tools, social, survey, video, webinar, and other integrations.


FREE PDF GUIDE: 45 email content templates and the complete course to writing great emails.

FEATURES
AWeber offers all the necessary email marketing features to create and send newsletters and grow your business:
    ✓ Email Smart Designer to build a beautiful email template.
    ✓ Drag & drop email creation.
    ✓ Drag & drop landing page designer.
    ✓ Unlimited landing pages, thousands of professional images, and video landing pages.
    ✓ Library of pre-built email templates.
    ✓ Auto-Newsletters.
    ✓ Campaign and email automation.
    ✓ Industry-leading email deliverability that hits the inbox.
    ✓ Pre-built analytics and reporting.
    ✓ Engage more people by subscriber management, quick segmentation & targeting, sign up forms, and               concierge migration services.
    ✓ List building using sign up forms, WordPress plugin, and sign up form split testing.
    ✓ 24/7 customer solutions team.
    ✓ Certified experts.


PRICING PLANS
AWeber has six-monthly pricing options based on the number of subscribers as follow:
   - 0-500 subscribers: Starts at $16.15/mon.
   - 501-2500 subscribers: Starts at $26.15/mo.
   - 2501-5000 subscribers: Starts at $46.15/mo.
   - 5001-10000 subscribers: Starts at $66.15/mo.
   - 10001-25000 subscribers: Starts at $146.15/mo.
   - 25,000+ subscribers: Contact AWeber.

Join more than 1 million entrepreneurs, small businesses, and nonprofits users grew faster with AWeber. Start a one-month free trial.

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​​2. GetResponseThe ​​​All-In-One Email Marketing Platform

Founded in 1997 and available in 27 different languages, GetResponse is a simple all-in-one email marketing tool designed for small businesses to send email newsletters, campaigns, online surveys, and follow-up autoresponders. 


GetResponse integrates with 150 tools, including WordPress, Shopify, PrestaShop, WooCommerce, Zapier, Magento, Stripe, PayPal, Salesforce, Etsy, and much more.

FEATURES
GetResponse offers a complete suite of simple all-in-one email marketing features:
   ✓ Email marketing software with professional campaigns, automated emails, 500 Newsletter templates, and 5,000 licensed images from Shutterstock.
       - Drag and drop email creator.
       - Smart autoresponders.
       - Email analytics.
       - Transactional emails.
   ✓ Landing pages drag-and-drop editor using Facebook pixel, signup forms, popups, countdown timer, and e-commerce tools.
   ✓ Webinar marketing solution to host unlimited webinars, up to 1,000 live attendees, store up to 20 hours of webinar recordings, and get Analyze reports.
   ✓ Marketing automation to automate your sales and marketing, save time & resources, capture & convert new leads, and sell more with less effort.
   ✓ Conversion funnel designed for automated campaigns:
       - Sales funnel.
       - Lead magnet funnel.
       - List building funnel.
       - Webinar funnel.
       - E-commerce tools.

   ✓ Paid ads tools to run and manage your paid campaigns with Facebook ads, social ads creator, and    Facebook Pixel.
   ✓ 24/7 live chat, email, and phone support.
   ✓ And much more.

PRICING PLANS
GetResponse offers four pricing options based on the number of the list size and more features.


Join more than 350,000 GetResponse customers.  Start your 30-day free trial now.

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​​​3. ConvertKitThe ​​​​Emerging Email Marketing Provider for Bloggers

Founded in 2013, ConvertKit is a popular and emerging email marketing service that provides affordable marketing automation for professional bloggers, content creators, and e-commerce marketers to build an audience and grow their businesses.


Creators: A blogger, podcaster, YouTuber, maker, course creator, freelancer, coach, musician, or photographer.


Integrations:  e-Commerce, lead capture, webinar services, affiliate management, membership & courses, surveys & quizzes, website platforms, scheduling, giveaways, CRM, Facebook ads, list tracking & analytics, Zapier, and email verification.

FEATURES
ConvertKit has a set of features that allow you to build your audience and grow your email list:
    ✓ Drag & drop builder.
    ✓ Create unlimited landing pages using 30 premium customizable templates.
    ✓ Create unlimited sign-up forms to impress subscribers.
    ✓ Email Designer to create beautiful emails.
    ✓ Unlimited traffic.
    ✓ Email marketing automation.
    ✓ Visual automation funnels.
    ✓ Integrations & API.
    ✓ Free migration from another tool.
    ✓ Customizable domain setup.
    ✓ Email broadcasts.
    ✓ Subscriber tagging.
    ✓ Automated email sequences.
    ✓ Report to track conversion rates and subscribers' interaction.
    ✓ Creator community.
    ✓ Premium support.
    ✓ And much more.


PRICING PLANS
ConvertKit offers different pricing options based on the number of subscribers:
   - Free plan: $0 /month for beginners to get started with up to 1,000 subscribers.
   - Complete plan: Starting at $29 /month for up to 1,000 subscribers.


Join more than 100,000 creators. Try ConvertKit free for 14 days.

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​​​​4. MailerliteThe ​​​​​Affordable Email Marketing Software

Mailerlite is founded in 2005 as a web design agency and became in 2010 an email marketing solution that allows businesses, startups, and freelancers to create, personalize, optimize, and manage email marketing using campaigns, popups, automation, landing pages, a website builder, and surveys.


Integrations
Mailerlite provides almost 100 tools related to authors, automation, CRM, E-commerce, email address verification, Facebook, WordPress, landing page, popups, signup form, surveys, and video.

FEATURES
Mailerlite offers advanced email marketing tools designed to help you to grow your email list:
    ✓ Email campaigns: Drag & drop newsletter editor to create personalized newsletters with pre-built design blocks.
    ✓ Email automation to target and segment the right subscribers automatically.
    ✓ Use custom landing pages templates or the drag & drop landing page builder to grow your list.

    ✓ Use a variety of pop-up subscribes forms to create your email newsletter with the drag & drop builder.
    ✓ Get valuable subscriber feedback with embedded surveys in emails, the drag & drop builder, pre-built blocks, design settings, templates, and survey analyzer.
    ✓ Campaign reports.
    ✓ A/B split testing.
    ✓ SSL encryption.
    ✓ Live 24/7 customer support.
    ✓ And much more.


PRICING PLANS
Mailerlite offers five different cheapest pricing options based on the number of subscribers that let you send unlimited emails as follow:


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​​​​​5. MoosendThe Email Marketing Solution & Marketing Automation Platform

​Founded in 2012, Moosend is an all-in-one email marketing solution and marketing automation platform that lets businesses of all sizes manage professional email campaigns and mailing lists using all the essential features.


Moosend integrates with e-commerce platforms, CRM, CMS, lead generation, list validation, and many more apps to grow & engage email subscribers.

FEATURES
Moosend provides a robust set of tools needed to build, test, track, and get your marketing Success.
   ✓ Email marketing:
       - Drag & drop email editor.
       - Email templates.
       - A/B testing.
       - Data analytics.
       - Personalized templates.
       - List segmentation.
   ✓ Marketing automation.
       - Email automation templates.
       - Drag & drop automation editor.
       - Website and user tracking.
       - Advanced reporting.
       - Integrations.
       - Reporting.
       - Filters and triggers.
       - Product recommendations
       - Cart abandonment.
   ✓ Email personalization:
       - Advanced personalization.
       - Product recommendations.
       - Weather-based recommendations.
       - E-commerce AI.

   ✓ Landing Pages:
       - Drag & drop landing page builder.
       - Premade templates.
       - Ultrafast loading pages.
       - Separate mobile editor.
   ✓ Subscription forms:
       - Drag & drop editor.
       - Visibility options.
       - GDPR compliance.
       - Anti-bot protection.
   ✓ Tracking:
       - Overall.
       - Tracking integrations.
       - Build unique user profiles.
   ✓ Reporting & Analytics:
       - Campaigns.
       - Recipient analysis.
       - Location tracking.
       - Device tracking.
       - Real-time reporting.
       - Export to PDF.
   ✓ Phone, email, and live chat support.

PRICING PLANS
Moosend offers three pricing options based on the number of subscribers:
    - The Free plan forever for up to 1,000 subscribers with unlimited emails, sign-up & subscription forms, and reporting & analytics.
    - The Pro plan starts at $8/month and includes all free plan features, landing pages, transactional emails, phone support, and SMTP Server.
    - The custom plan includes all Pro plan features, custom reporting, account manager, and much more.


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​6. MailjetThe Affordable Newsletter Solution

Mailjet was created in 2010 and become one of the world's leading free all-in-one email marketing providers that help SMEs and enterprises to create, edit, send, track, and optimize better email campaigns and transactional email.


Mailjet integrates with hundreds of pre-built apps and tools you use like CMS, connectors, contact management, CRM, E-commerce platforms, marketing, platforms, or website.

FEATURES
Mailjet provides a suite of the necessary email marketing features to boost your sales and grow your business:
    ✓ Drag & drop email builder.
    ✓ Customizable email template gallery.
    ✓ Collaboration toolkit.
    ✓ Subscription forms to build & grow your contacts lists.
    ✓ Transactional email services.
    ✓ Organize your lists and segment your contact.
    ✓ Contact management & segmentation.
    ✓ Reliable API and SMTP relay.
    ✓ A/B testing.
    ✓ Stats & reports.
    ✓ Real-time monitoring.
    ✓ Workspace for your team.


PRICING PLANS
Affordable Mailjet pricing depends on the number of emails to send per month. It offers a free, basic, premium, and enterprise plan.
The free plan allows you to send 200 emails per day and 6,000 emails per month.


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​​7. AutomizyThe ​​Email Marketing Automation Software

​Founded in 2015, Automizy is an email marketing automation platform that helps small and medium-sized businesses, agencies, and bloggers to send campaigns, build automations, create forms, manage their contacts, and provides them all the tools & services that will increase their email open rates.


Automizy integrates with the tools you use like Zapier, Pabbly, Clearout, Shopify, Hyperise, Cart2WP, Verifybee, Silfer Bots, Retargetkit, Beacon, Optimonk, Salestools, Unbounce, REST API, and Incoming Webhook.

FEATURES
Automizy has all the necessary & essential features to reach your email marketing goals:
   ✓ Email marketing:
       - Drag & drop email editor.
       - Simple email editor.
       - Custom coded HTML email import.
       - Email Templates.
       - Mobile-friendly emails.
       - Scheduling.


   ✓ Automation:
       - Visual automation builder.
       - Website behavior tracking.
       - Interest tagging.
       - Personalization.
       - Contact management.
       - Scheduling.


   ✓ Grow subscriber list:
       - Mobile-friendly signup forms.
       - CSV import.
       - Segmentation.
       - Subscriber management.
       - Contact profiles.


   ✓ Measure and improve:
       - Key email conversion metric reports.
       - Click map.
       - Overall campaign analytics.
       - Automation analytics.
       - Form analytics.


   ✓ More features:
       - Unlimited users.
       - Unlimited sub-accounts.
       - Customizable unsubscribe page.
       - Email preference page.
       - DKIM authentication.
       - Premium customer support.


PRICING PLANS
Automizy pricing is based on the number of active subscribers in the given month. It starts from $9 for 200 subscribers to $119 for 10,000 subscribers and offers a custom plan for more than 10,000 subscribers.


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​​​8. Benchmark EmailThe Simple Email Marketing Solution

Founded in 2004, Benchmark Email was founded by Curt and Denise Keller in 2004 as an internet-based service provider of email marketing and automation that helps businesses of any size to grow their audience & engagement and increase sales.


This simple email marketing solution lets you engage subscribers, send emails & track results with beautiful templates, marketing automation, email designers, and 300 integrations.

FEATURES
Benchmark has all the email and automation tools to create successful email campaigns:

   ✓ 24 Email marketing features.
   ✓ 9 Marketing automation features.
   ✓ Lead generation with list builders, signup forms, landing pages, automations, surveys & Polls, and list management.
   ✓ Landing pages builder, templates, and conversion goal tracking.
   ✓ Reporting, inbox checker, and A/B testing to improve future campaigns.
   ✓ Add-ons: List verification and inbox checkers.
   ✓ Integrations: 1500 services like WordPress, Facebook, Google, Shopify, Zendesk, Zoho, Zapier, and more.
   ✓ Phone, chat, and email support.


PRICING PLANS
   ​- Free plan: $0 for 250 emails per month and basic features.
   - Pro plan: Start for $11.99/month for up to 100K contacts, email 14x your list size per month, and advanced features.
   - Enterprise plan: Customizable plan for more than 100K contacts, email 14x your list size per month, and advanced features.


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​​​​9. PrivyThe ​Popups, Email & Text Messaging Tool

Privy's e-commerce marketing platform was founded in 2011 and is used by 500,000+ small and large e-commerce brands from 180+ countries to grow their email lists and sell more online. It offers a suite of features like popups, landing pages, embedded forms, customizable templates, cart abandonment emails, cross-sell campaigns, follow-up emails, text messaging, A/B test, reporting, and more.


Privy works with every major e-commerce and website platform such as Shopify, Bigcommerce, Wix, Squarespace, Magento, Weebly, WooCommerce, Volusion, and Hubspot. It also integrates with many apps you use like SMS, Facebook marketing platforms, email service providers, rewards programs, and more.

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​​​​​10. MailPoetThe ​WordPress Newsletter Plugin

​​​Founded in 2011, MailPoet is a WordPress & WooCommerce email marketing plugin used by 300,000 websites around the world to interact with subscribers, send newsletters, post notifications, and set up email marketing automation using signup forms, welcome emails, 50 pre-designed templates, transactional emails, abandoned carts, and segmentation.


MailPoet integrates seamlessly with your favorite CMS, form builder plugins, page builders, and much more.

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​​​​​1​1. Email Marketing from GoDaddy​The Largest & Oldest Services Platform

Founded in 1997 and located in the United States, GoDaddy is the world's largest services platform that offers to approximately 18.5 million customers worldwide the internet domain registrar, web hosting, website builder, web security, email marketing, and much more.


GoDaddy email marketing lets you create & track emails, build an email list, and manage subscribers using an email editor, signup forms, professional templates, automated email campaigns, and more.

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​​​​​1​​2. Interspire​​The Email Marketing, Autoresponder, Survey, and CRM Software

Interspire is an all-in-one email marketing software that helps businesses create, send, and track personalized email messages using autoresponders, list management automation, CRM, split testing, automated bounce processing, feedback & surveys, and more.

Interspire  allows users to create unlimited mailing lists, import existing subscribers, and offer professionally designed email templates that work with all email systems.

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​​​​​1​​​3.​ RightMessage​​The ​Email Marketing Personalization and segmentation

​Founded in 2018 by Brennan Dunn & Shai Schechter, RightMessage is a website personalization tool that helps thousands of companies segment their audience and personalize everything to get more opt-ins, survey/ quiz their audience, turn more leads into customers, optimize landing pages, and personalize sales page.


Features: A/B testing, abandoned cart saver, account-based marketing, behavioral targeting, campaign segmentation, content analytics, contextual targeting, customer profiles, experience management, recommendation engine, and website personalization.

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​​​​​1​​​​4. Mailify​​The ​Email, SMS Marketing & Automation software

Mailify is an email, SMS, automation & marketing tool to create, send, and analyze email and SMS marketing campaigns using 70 responsive & customizable email templates, landing pages, automated multichannel campaigns, real-time monitoring and reporting, transactional-email, Opt-in forms, survey forms, CRM, AI, and more.


Since 2001 Mailify's email marketing software serves more than 10,000 companies in 90 different countries to reach successful marketing communication.

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​​​​​1​​​​5.​ MailEngine​​The Self-Hosted Autoresponder Software

​MailEngine is a Self-hosted autoresponder system that helps small businesses send unique marketing emails using Gmail & G Suite and spin the content in the subject line and the body using Javascript redirection and an in-built spam filter words detector.


MailEngine provides a list of email marketing features, including sequencing, mailing opens & unopens, list management, subscription forms, real-time reporting & stats, and more.

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